The restoration industry is experiencing a surge in demand, thanks to factors like the deterioration of older buildings, incidents of fire and water damage and extreme weather events, all affecting residential and commercial properties. With increased consumer demand, the industry is strong – according to Gitnux Market Data, the global restoration market was valued at an impressive $210 billion in 2020 with projections showing continued growth in the coming years.
If you’re exploring opportunities in franchise ownership within this sector, here’s a look at two prominent brands to aid in your comparative evaluation.
Rainbow International Franchise
Rainbow Restoration has been franchising since 1981, according to Entrepreneur, and reports 400 locations worldwide with 300 of those in the U.S. According to their website, the Rainbow Restoration franchise, owned by Neighborly Brands, provides water damage restoration, fire and smoke damage restoration, content processing, mold removal and full-service reconstruction for both residential and commercial customers.
By comparison, ServiceMaster Restore, a member of the ServiceMaster family of brands, has a long history of franchising dating back to 1952. To date, we have nearly 2,200 units in operation, which provide water damage restoration, fire and smoke damage restoration, mold removal, weather and odor damage restoration as well as other specialty services.
Neither brand allows for absentee or part-time ownership, and both the Rainbow Restoration franchise and ServiceMaster Restore require franchisees to invest in a physical location. Both brands provide ample on-the-job training, as well as classroom training. However, one big difference is that ServiceMaster Restore provides direct relationships with national insurance companies—a distinct advantage.
Side-by-Side Cost Comparison of Brands
Comparing the financial costs of the two brands, the Rainbow Restoration franchise costs are similar to those of ServiceMaster Restore, aside from the franchise fee and the net worth requirement. But it’s important to remember how much value there is for a franchise owner with ServiceMaster Restore thanks to the brand's trusted, longstanding reputation.
| Rainbow Restoration | ServiceMaster Restore | |
| Franchise Fee | $60,000 | $72,500 |
| Initial Investment | $169,336 - $325,900 | $255,075 - $365,310 |
| Royalty Fee | 3% - 8% | $250+/mo. |
| Ad Royalty Fee | 2% | 0.5% - 2% |
* ServiceMaster Restore 2024 FDD
*Information from Entrepreneur
Choosing ServiceMaster Restore
At ServiceMaster Restore we’re committed to helping our customers in their time of need. For us, it's more than a business; it’s about helping members of our community on what may be one of their worst days. When disaster strikes, ServiceMaster Restore responds with speed, compassion, and expert service every time. As a franchise owner, your team will be trained to not only restore properties but also to provide peace of mind to those affected, understanding the emotional toll such events can take. Franchisees work diligently to return a sense of normalcy to their customers' lives, guiding them through the restoration process with empathy, clear communication, and a commitment to quality and recovery.
As a franchise owner, you'll benefit from our training and guidance and a network of successful owners who are willing to provide support when needed. Our franchisee testimonials speak volumes about the strength of our people and our model.
If you recognize the value of ownership with ServiceMaster Restore, take the next step and get started.