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Economic uncertainty often leads prospective business owners to ask an important question: Will customers continue to need this service during a downturn? While no industry is completely insulated from changing market conditions, restoration is driven by circumstances that exist regardless of the economy. Water damage, fire damage, storms, mold, and other property-related events continue to affect homes and businesses, creating ongoing demand for professional restoration services.
For entrepreneurs evaluating franchise ownership, it's helpful to understand the factors that contribute to the industry's long-term stability.
Current state of the restoration industry
The restoration industry continues to grow, supported largely by environmental and infrastructure trends. According to Business Research Insights , the global restoration services market was valued at approximately $78.12 billion in 2026 and is projected to reach $115.34 billion by 2035, with a compound annual growth rate of 4.42%. Three major factors contribute to that growth.
- The frequency and severity of natural disasters, including floods, hurricanes, wildfires, and severe storms, continue to increase the need for restoration services across many communities.
- Population growth and continued residential and commercial development have also expanded the number of properties that may require restoration over time.
- Aging infrastructure creates ongoing demand for repair and recovery services. Approximately 47% of U.S. homes are at least 45 years old , increasing the likelihood of issues involving plumbing systems, roofing materials, and electrical components.
What this means for restoration franchise owners
Restoration businesses help homeowners and commercial property owners recover after unexpected property damage. At ServiceMaster Restore®, these services include water damage restoration, fire and smoke restoration, mold remediation, storm damage cleanup, and other specialty services that address various aspects of recovery. Serving both residential and commercial customers provides our owners with opportunities across multiple market segments. As communities continue to grow and properties age, restoration remains an essential service that supports property recovery and business continuity. For prospective owners, these market fundamentals offer insight into an industry with demand driven by ongoing property needs rather than changing consumer preferences
Looking ahead
Choosing a franchise involves evaluating the industry alongside the business model, training, support, and your own goals as an owner. The restoration industry continues to benefit from long-term demand drivers that are expected to remain relevant for years to come. If you’re evaluating franchise ownership in this sector, it’s a great time to start the conversation. Connect with a ServiceMaster Restore development expert to learn more and discover what it takes to build a business with an industry-leading network.