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  2. 3 Myths About Franchising and How ServiceMaster Restore® Is Shifting The Conversation
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3 Myths About Franchising and How ServiceMaster Restore® Is Shifting the Conversation

2026-07-16

Truth vs. Fact: Franchising at ServiceMaster Restore®

For both aspiring entrepreneurs and established investors, franchising can be a promising start to business ownership. Yet despite its growth, several outdated misconceptions continue to discourage people from exploring franchise opportunities. At ServiceMaster Restore®, we've built a network that challenges those assumptions. Let's take a closer look at three of the most common myths about franchising and how our model is raising the standard. 
 

1. Franchise owners aren’t business owners

One of the largest misconceptions about franchising is that owners follow a set playbook with little control over their business. At ServiceMaster Restore®, our owners are at the forefront. They hire and develop their teams, build relationships in local markets, manage operations, and make decisions to fulfill their individual vision. We don’t hinder franchisee independence, but instead leverage the brand value of a billion-dollar network and provide access to best-in-class training and resources to help them thrive.

Rather than building processes from the ground up, our owners benefit from decades-refined network systems, including onboarding, business development, marketing, and operational guidance. This helps our owners stay focused on growing their business with on-demand support from our experts whenever needed. 
 

2. You need restoration experience to own a franchise

Many of our prospective owners assume they need years of restoration or construction experience to enter this business. However, many of our franchisees come from varying professional backgrounds. Business leaders, military veterans, corporate professionals, sales executives, and operations managers have all found success at ServiceMaster Restore®.

Our two-week training program covers technical and business aspects of ownership, including restoration processes, sales, marketing, accounting, hiring, and field operations. We also equip our owners with ongoing education and professional development opportunities to help them stay up-to-date with industry standards. 


3. Franchising only makes sense for retail or food service

When people hear the word "franchise," restaurants and retail stores are often the first businesses that come to mind. Today, some of the best models exist across the service industry. The restoration industry is thriving, and according to Business Research Insights , the global restoration services market is projected to reach $115.34 billion by 2035.

ServiceMaster Restore® has spent more than 65 years helping families and businesses recover from disasters. Property damage doesn't stop during periods of economic volatility, and homeowners and businesses continue to need trusted restoration partners after unexpected damage. For prospective owners looking beyond traditional offerings, restoration offers the opportunity to build a resilient, in-demand business while ensuring their community has access to an essential service when they need it. 


Separating myth from fact starts with a conversation

Franchising at ServiceMaster Restore® may defy your expectations, which is part of what makes our model so successful. If you’ve been considering ownership but don’t know where to begin, our franchise development team is here to answer your questions and help determine if our network is the right fit for your goals.
 

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ServiceMaster Restore Franchise services provided by independently owned and operated franchises or by a corporate owned branch. Prices and services vary by location.

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